Our Team

At Maxletics, our corporate values statement is two simple words: “Players First.” Our employees believe we can make the youth and amateur sports environment better by bringing down the cost for families all over the world. While we’re growing like mad, we’re adding great people to our company who are not only fantastic business people, but also great sports fans! Our goal is simply to make Maxletics the best fundraising platform in the world for youth and amateur sports! Let’s have fun doing it!

Meet Our Team

<b>Duncan Stewart</b>
Duncan StewartChair / Chief Operating Officer
A captain of his high school football team and the school’s top scholar-athlete, Duncan turned that early learning into successful leadership experiences across diverse industries including aerospace & defense, software, and biomedical. “Sports are part of my DNA. They taught me that disciplined preparation provides a winning edge, and I’ve used that lesson over and over in my life. Maxletics is built around that same level of athletic intensity.”

An expert on startups – he was the CEO of the Colorado Springs Technology Incubator and led the innovation and entrepreneurship program at the U.S. Air Force Academy – Duncan serves on several technology and biomedical corporate boards and was a
founder of High Altitude Investors. He serves part-time in the Air Force Reserves works in the Logistics and Engineering Directorate at U.S. Northern Command. He earned a BS from the U.S. Air Force Academy and an MBA from the University of Notre Dame.

<strong>Jan Horsfall</strong>
Jan HorsfallPresident / CEO
Son of a basketball coach and a college basketball player himself, Jan has been involved in over $4 billion of total transactions involving the exit of companies in which he’s played senior roles. “Plain and simply, sports taught me fortitude. The long days of preparation can’t be replaced with anything easier. The payoff is a result of the work beforehand. At Maxletics, we’ve built a team with that same sense of planned purpose.”

Classically trained in branding and revenue building, Jan is a broad-based senior leader with a very strong sense of what it takes to build new, sustainable, growth-based companies. As a founder of Startup Colorado in 2011, he understands lean startups and iterative learning. As a technologist, he understands how to bridge platforms with consumer needs. And as a current board member at Northwestern Energy (NYSE: NWE), he understands solid, transparent governance and oversight. He’s seen companies grow from start to finish, such as early internet superstar Lycos, where they initiated the fastest IPO in the history of NASDAQ on their way to increasing the stock price by nearly 40,000% during his run as their marketing leader.

His love of emerging growth segments consistently puts him in the middle of new-growth companies needing modern expertise to launch and grow. He’s a student of change and you can catch him referencing John Kotter at least once a day. Jan loves his Colorado State Rams and served on their Global Leadership Council for over a decade, where he also received the Honor Alumnus Award for his contributions to the school.

Jeff Brooks
Jeff BrooksVice President of Sales
Sports have always been an integral part of Jeff’s life. He participated in sport after sport as a child, and now supports his 12-year-old triplets in hockey, gymnastics, dance and any other activity that keeps them moving.  “Sports taught me the importance of putting in the effort every day, and enjoying it even when you shouldn’t be.  For me it’s always been about driving success through a process that’s positive and rewarding.”  This wisdom has served Jeff well in technology sales and startup environments.

Jeff’s sales leadership has spanned companies large and small.  After serving in the U.S. Navy as a Nuclear Submarine Officer, he has spent the past 15 years focused on growing technology companies. He has developed sales organizations and go-to-market strategies in multiple startups including CodeBaby and InsideSales.com.  He’s also been part of the broader acquisition processes at Perot Systems (acquired by Dell) and ENS Health (acquired by Ingenix/UnitedHealth Group) and SuccessFactors (acquired by SAP). Jeff has a BS from the University of Nebraska, a school he insists is headed back to national prominence on the college football scene.

Mike Gould
Mike GouldEVP Strategic Development
Leadership personified, Mike has been an athlete his entire life, including playing college football at the U.S. Air Force Academy. He didn’t stop there. He went on to serve as a commander of seven different organizations, culminating with a four-year assignment as Superintendent of the U.S. Air Force Academy. He also had three tours at HQ USAF in the Pentagon, including duty as Senior Military Assistant to the Secretary of the Air Force and as Air Force Aide to President, George H.W. Bush.

And with his highly respected amateur sports expertise, he now sits on the College Football Playoff Committee, next to some of the sports’ brightest luminaries. Mike’s life continues to be a mix of leadership and athletics. When asked about what drives him, Mike always goes back to those formative years as a football player and coach at Air Force. “The importance of preparation, stamina, teamwork, trust and integrity are among the lasting traits and values I attribute my athletic experiences.” He cites USAFA football coach, Fisher DeBerry, as one of his major influences. “He taught you to always give thanks for your God-given talents and abilities; remember to pick up the phone and tell your Mom and Dad how much you love and appreciate them; and always remember you represent something so much bigger than yourselves, so at all times act accordingly. Sports went from what happened on the field to what framed my life.”

These lasting lessons illustrate the power of influence afforded through sports – and form the basis for Mike’s firm belief in Maxletics’ ability to allow more young adults to
participate in competitive athletics.

Lauren Yanez
Lauren YanezDirector of Communications
Before dawn on fall Chicago mornings, Lauren could be found sitting on the edge of her high school swimming pool contemplating a rigorous workout. Usually her coach passed by and gave her a push. Spring afternoons were spent on the soccer field as the goalie or sweeper with a bunch of girls she’d been playing with since grade school. They won state championships on both teams and she came to appreciate the resulting higher expectations.

“Playing sports competitively from a young age taught me discipline. It was normal to roll my sleeves up in order to get the job done and done well. It was very results driven and I discovered I was the girl more inclined to take on a challenge then sit back and let any opportunity pass me by.”

Even while running a household with five kids who are playing every sport imaginable, she returned to college to gain a degree in Rhetoric and Writing from the University of Colorado – Colorado Springs (UCCS). At Maxletics, she’s turned her outstanding writing skills into conversion-based communication tools that help teams, athletes and parents raise more money.

“I live sports every day of my life in a family setting. I know how to connect what sports families are going through with a product like Maxletics that makes their lives better – by lowering the cost of their participation and improving sports facilities!”

Meet Our Advisors

Jeff Bennett
Jeff Bennett
*Raptor Sports Properties
*Name Media
Allen Baum
Allen Baum
*Slacker Radio
*Ruckus Network
Mark Coughlin
Mark Coughlin
*API/M3 Management
*PCG Campbell
*The Valvoline Company
Peter Rinnig
Peter Rinnig