“A Powerful Sports Marketing Model Efficiently Connecting Brands, Fans and Influential Athletes.”
Team up with Maxletics Today!
Put the Influence of the World’s Greatest Athletes to Work for Your Brand!
Every great coach starts with the basic fundamentals of the sport. Creating influence for your brands is no different. We help drive purchase intent, brand likability and brand loyalty – and at a cost far below old-fashioned, less effective single athlete programs.
Ironically, 50% of our athletes who rank in the Top 10 in the USA in their sport make less than $15,000 annually from the sports. So these athletes need resources very badly and they’re willing to band together to do great things for brands who trust in them.
Maxletics profiles each of the nearly 800 elite athletes in our system. We then profile the brands we work with to understand the marketing strategies they’re using to support their business goals. We then create ‘athlete clusters’ of five to 100 influential athletes and put them to work for the brands.
Within our database, we have elite athletes who participate in the summer and winter Olympic games, Ironman Triathlons, X Games, World Surfing Tour, World Mountain Running events and Paralympics competition. When precisely banded together to support brand goals and programs, these athletes use their influence and their social media networks to create additional purchase behavior and increased brand likability. Take Jamberry Nails for instance: they just had a 501% ROI on their program with Maxletics which featured 15 influential Olympians spreading the word about their category-leading nail wraps for women.
How powerful are these athlete clusters in terms of influencing purchase behavior? In a quantitative summary from August 2016, over 77% of consumers indicated groups of athletes had more impact on their purchase decision versus a single star athlete.
These programs also work for the athletes involved. While you’re putting a team of athletes to work to increase your sales, you provide the athletes with the ability to pay for training, travel, coaching and facilities – even getting their families to their big events! They’ll not only support your brand – they’ll love you and your employees for giving them an opportunity usually reserved for only a few athletes.
So contact us today. We won’t waste your time and we’ll efficiently provide you with an influential set of athletes which you can link to the success of product or service.